World Education Fair - Bulgaria - Fall


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World Education Fair is the biggest international education exhibition of its kind in Bulgaria. Since 2003, the event has attracted young people, which are interested to study abroad for their secondary or higher education in distinguished international institutions. Thanks to the project, foreign educational institutions are promoted and popularised in Bulgaria.

Reasons to Attend

World Education Fair is an ideal event for exhibitors – as many as half of Bulgaria's prospective university students apply abroad. Students are attracted by the presence of international universities, schools, and colleges, as the event focuses on undergraduate, postgraduate and MBA studies. According to the Eurostat data from 2015, the Bulgarians which study in different universities throughout Europe are 22,800.

Market Overview

Some 30,000 Bulgarian students currently study abroad, according to the Head of the State Agency for Bulgarians Abroad. Over 50% of those Bulgarian high school seniors who seek higher education apply to schools abroad.

Fair Outline

World Education Fair receives a high number of visitors and successful recruitment of students. In 2016, a total number of 120 exhibitors attended the fair from 18 countries. These countries included: Switzerland, The Netherlands, UK, Belgium, Spain, Italy, Denmark, Czech Republic, Bulgaria, Greece, Poland, Liechtenstein, Germany, Austria, USA, China, France and Romania. There were a total number of 3387 visitors who attended the fair in 2016. The fairs are heavily promoted in Bulgaria with extensive promotional campaign in various channels targeting both students and their parents. World Education Fairs has built a database of more than 50,000 people, whereas only in the last two editions WEF in Bulgaria has more than 9,000 registrations. One of the biggest advantages is that WEF has more than 70 % pre-registration of visitors, which speaks for the effectiveness of the made promotional campaign.

Further Exhibition Information

More information about this leading student recruitment exhibition can be found by selecting the tabs below.

To reserve your place at this international education fair, please select the ‘Prices’ tab and choose the buttons that meet your requirements. Place your purchase in your shopping cart by selecting the ‘Click To Proceed’ button, select ‘checkout’, and fill in your registration details.


Visitor numbers:

Varna 1,200

Sofia 4,000

Plovdiv 1,000

Burgas 500

Visitors targeted by:

Billboards / Posters / Flyers
Cooperation With Educational Institutions
Local / National Press
PR Campaigns
Promotion At Other Events
Television / Radio


Who should attend:

Hotel management schools
Business schools

Levels & Subjects

Academic Levels
  • Professional training
  • Language learning
  • Further education & vocational
  • Foundation (Preparatory)
  • Undergraduate (Bachelors)
  • Postgraduate (Masters, MBA, LLM, Dip, PhD)
Subject Areas
  • Visual & creative arts
  • Tourism, leisure & hospitality
  • Social science
  • Science
  • Retailing & marketing
  • Mathematics
  • Law & LLM
  • Languages
  • Humanities
  • Health & medicine
  • Engineering
  • Education & teaching
  • Economics
  • Computer science & IT
  • Business, MBA & management
  • Architecture, construction, building & surveying
  • Accountancy, finance & insurance







Working with Studycentral

Working with the University Fairs / Studycentral team is easy, pleasant and fun. They do what we all should: offer sufficient and relevant information, they do it quickly and are very efficient.

Ivana Belamaric, IE Business School

A well organised World Education Fair in Bulgaria
As always, I’m very happy with the fair and with the organization and with all of the students that I meet. I’m also very happy with all of the Staff who are nice and very helpful. I like that the students signs up with all information and they are given a number and we the American University of Paris is given a comprehensive list of the students whose numbers we wrote down.
Mr. Randy Wener, The American University of Paris

The World Education Fair PR must be good
Well organized and well attended so PR and Advertising must be good. I think the process of students lining up and then sitting down to talk with the representatives is marvelous. You make much better contacts this way.
Melanee Crist, Truman State University, USA

The World Education Fair was busy throughout
Well organized, busy throughout, well staffed. Visitors were well informed and of a high quality. My only concern was that some Post Grad students had been given details of our MA programmes as a potential match to their enquires, this resulted in a little confusion. Excellent system and well managed. Overall I was most impressed with the quality of the fair.
Joe Whimster, Aim 4 Uni Project Officer, University of Aberdeen, UK

Prices & Booking